Objective: Turn Discord into a brand loyalty tool.
Our mission: Unite a community of athletes around a participatory challenge.
What we implemented:
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Creation of the “Challenge Accepté” server by Nutrimuscle
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Community sports challenges with performance tracking
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Participation points, leaderboards, and product rewards
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Live sessions with coaches, nutritionists, and brand athletes
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Direct connection to the store to reward members based on their loyalty level