Objective: Create a space for exchange and cultural immersion around the House, targeting a young, tech-savvy audience.
Our mission: Organize a premium Discord server that embodies the Louis Vuitton universe while engaging the community around luxury, digital, and innovation.
What we implemented:
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Engagement strategy centered on exclusive content (quizzes, HR Q&A sessions, show broadcasts, etc.)
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Continuous gamification system integrated into Discord to reward member participation
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Creation of the ‘LV Enigma’ event: a unique, gamified experience on the platform where members compete in two teams across various challenges related to the House’s history and products
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Moderation and back-office management